Someone called me out ...

Someone called me out ...By: Scott A. Hartley Published on: 09/03/2025

Think perfect email practices guarantee inbox placement? Think again. A subscriber’s reaction just proved why email visibility is a partnership—and how you can take control. Want more eyes on your emails? Here’s how.

EngagementInbox PlacementEmail Marketing
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Someone called me out ...

This kept coming up in my private calls last week

This kept coming up in my private calls last weekBy: Scott A. Hartley Published on: 04/03/2025

Struggling with email deliverability? Open rates slipping? The fix isn’t technical—it’s something simple that most marketers overlook.

Inbox PlacementMarketing StrategyEmail MarketingDomain ReputationSegmentationRe-Engagement
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This kept coming up in my private calls last week

Why My Crazy Neighbor Was Actually A Genius

Why My Crazy Neighbor Was Actually A GeniusBy: Scott A. Hartley Published on: 07/01/2025

Google’s latest email updates are like a winter storm—wait too long to adapt, and you’ll be buried. Smart marketers are making small, consistent changes now. Want to keep your emails in the inbox? Here’s how.

EngagementInbox PlacementEmail Marketing
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Why My Crazy Neighbor Was Actually A Genius

The DMV And Google Both Have Trust Issues

The DMV And Google Both Have Trust IssuesBy: Scott A. Hartley Published on: 17/12/2024

Google’s new rules demand proof your subscribers are real—open rates won’t cut it anymore. If your emails aren’t getting clicks and replies, they’re at risk. Here’s how to stay in the inbox.

EngagementEmail Marketing
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The DMV And Google Both Have Trust Issues